I wanted to make my 2015 goals public to keep me accountable and focused on achieving them next year.
Since I just started this blog over the summer, I don’t really have a “Year in Review” type post. However, my goal next year is to have one that looks back on these goals to see how well I fared.
Personal Goals for 2015
Get to 170 lbs
I am currently 175, so nothing too major here. However, I do notice that my metabolism isn’t what it used to be. This means I can’t get away with not working at all or finding some way to stay in shape.
Do push-ups + crunches every day
This will help me accomplish my first goal, but as it is I just don’t think about it.
Take my vitamins every day
I set an Amazon subscription every 90 days to send me Vitamin D, Magnesium, Vitamin C, and Vitamin B12. I have actually started doing this every day as of the 1st of this month. Since then I’ve gotten sick and felt sluggish. Go figure. I’m sure it’s just ironic, so I’m planning to stick with it.
To help me with these two daily goals, I’ve installed HabitBull on my phone. Basically, you tell the app what you want to accomplish every day and the app will prompt you asking if you’ve completed it. It follows the “Don’t break the chain” method where mounting pressure from your “streak” helps you keep it going.
My only concern is forgetting the vitamins if I go out of town, or having the desire to do crunches and push-ups if I get sick. I’m a baby when I get sick and just prefer to do nothing at all.
I’ll be a new dad again in the summer. Not something that I can substantiate, but I’d like to invest more time with my family and try to be the best dad/husband I know how to be. Maybe I’ll let the wife judge my results with this one.
Professional Goals for 2015
My goal is to continue to have Upswing be a passive source of income. I’d like to see revenue increase about 25%. I am also considering WP Edits an Upswing subsidiary. We haven’t really pursued this up to this point.
Self Made Marketer
I want to get this book completed in Q1 and then begin to form a community around it. The community is where I provide different templates, tools, blog on agency growth strategies, etc. Right now I’m just focused on getting the book finished. I’m actually hopeful to have the writing portion of the book done by the end of this year.
I’d like to get 2,000 email subscribers by the end of the year for this site and I want to publish at least 36 (3 per month) blog posts.
I’d like to see Workado get to 100 paying customers. I want to publish at least 24 blog posts (2 per month) and establish several guest blog opportunities within the SEO/digital marketing niche.
I want to have product/market fit and have the product stabilized from a development standpoint to where the software doesn’t need major additions. In fact, I’m hopeful that this will be done in Q2.
I am also hoping to have my developer situation 100% worked out. I’ve been using a handful of them over the course of the product currently and things just aren’t going smoothly because of it.
As I referred to in my “Month in Review” post, this is a new tool I’m working on which will serve as a reporting system for digital marketing agencies. My first goal is to get this launched, and then I’d like to get 100 paying customers with this product.
I’d like to get 24 blog posts (2 per month) published on this site as well that covers analytics at an in-depth level.
Last week, you might have seen my 24 hour challenge post where I launched this business in a day. Well, I really think this has potential. I’ve talked with 8 to 10 prospective customers who have all had varying levels of interest, but more importantly it has helped me establish my target market…digital marketing agencies!
More specifically, digital marketing agencies that want to add this service as a bolt-on to their own marketing services to help them generate more leads for their clients.
I should have probably known this from the beginning, given that the whole reason this idea even came about was the need for it at my own agency.
That said, I can still help a wide spectrum of companies with this. My plan is to hyper target the agencies with my own efforts, while keeping it appealing for most B2B companies. I even have a couple well known SaaS companies interested in trying it out and my goal is to get some testimonials from these founders.
In addition, I’d like to publish at least 24 blog posts (2 per month).
I’m hoping to make six figures from this service next year. In addition, I have some plans to refine my backend software that runs this to further automate this model.
I just want to continue to share my insights and document my experiences. I’d like to build my subscriber base to 1,000 email addresses and publish at least 36 (3 per month) blog posts. I don’t have any monetization plans for this blog, I just enjoy entrepreneurship and want to connect with others who enjoy it as well.
For those keeping count, that’s 144 blog posts written for my own sites. I am also planning on doing another 12 to 18 guest blogs next year for key sites putting me at ~160 blog posts. I’m obviously going to need help with this since that is a blog post almost every other day! I’m hoping to hire an assistant early this next year who excels with copywriting.
With Workado, LeadFuze, and my Analytics tool I am hoping to leverage the Self Made Marketer book and community to help propel those businesses since they will all cater to the same market (digital marketing agencies). Since all of these businesses cater to the same market, it is the only way I can actually have all of these different businesses going simultaneously.
The past six months or so have been an interesting time for me. I started the year solely focused on Upswing, as I have been since 2008. However, over the summer I decided I wanted to focus on other things. This has had a negative impact on my agency, but at the same time has me much more rejuvenated as an entrepreneur.
I look forward to sharing my journey here on this blog and continuing to establish relationships with others in similar situations.
Here’s to a great 2015!